ADVERTORIAL Industry 4.0 DRIVING DIGITAL TRANSFORMATION Minitab’s Joshua Zable on how engineering’s people and data tech come together to realise your company’s vision of digital transformation. I s Digital Transformation A Struggle? In 2020, our global economy transformed, and those enabled quicker by technology pivoted and executed. Now access to data is becoming easier and faster. Digital transformation is all about leveraging processes regarding digitalisation, they constantly wrestle with what comes first: people or technology? And while they debate the proverbial “chicken or the egg,” they are missing the point. The first step toward digital transformation is empowering your people with the right technology to gain deeper insights from their data. technologies and data to improve continuously. We see leaders from the C-suite down have bought into the “what,” but continue to struggle with the “how?” Business transformation programmes, data analytics and cultural transformation are in the top 3 solutions they are willing to invest in. If the support is there and investment is available, why is digital transformation such a struggle? “THE TRUTH IS YOU DON’T HAVE TO BE GOOD TO START DIGITAL TRANSFORMATION... YOU JUST HAVE TO START TO BE GOOD!” Avoid Blind Investment Any company that hopped on the big data bandwagon in the past 15 years can tell you: blindly investing in creating a silo of data scientists does not light up your path to business excellence. While innovating newer, quicker and more reliable ways to glean insights from data needs data science, just as critical to successfully improving your operations are Missing The Point As leaders attempt to rethink their business models and January 2021 / www.theengineer.co.uk 48