Tips and Techniques to Make Your Best Data-Driven Decisions
A/B/C Testing for Marketers: Binary Logistic Regression to the Rescue
Using Minitab Workspace in Marketing Part 1: Save Time on Strategy Development
This is about a simple A/B/C test for marketers, comparing three versions on one measurement using binary logistic regression.
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Minitab’s CMO highlights a few of the Minitab Workspace visualization, process, brainstorming, and forms tools that can be incredibly useful for marketers.
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