A/B/C Testing for Marketers: Binary Logistic Regression to the Rescue
Minitab Statistical Software
| 4 Minute Read
This is about a simple A/B/C test for marketers, comparing three versions on one measurement using binary logistic regression.
Using Minitab Workspace in Marketing Part 1: Save Time on Strategy Development
Minitab Workspace
| 5 Minute Read
Minitab’s CMO highlights a few of the Minitab Workspace visualization, process, brainstorming, and forms tools that can be incredibly useful for marketers.